▶ Aligning operating procedures with channel partner
▶ Target needs of dealers and end-users
▶ Resource Optimization and Allocation
▶ Keeping cost of Products and Services lower
▶ Self service automation
▶ Well-established communication channels among partners
▶ Service Quality and Delivery time lines by the service providing partner

Benifits:
Let’s go over the benefits of implementing this type of solution. PRM and partnering automation solutions enable you to: Manage your partners as a portfolio, enabling you to minimize duplication of resources and manage your risk.

New Partner Ramp-Up:
By necessity, emerging growth companies have very aggressive goals for increasing their number of channel partners over relatively short periods of time. A robust PRM system gives these companies the ability to ramp up new partners by providing the tools to quickly create customized, intelligent partner portals.

Speed Up Distribution of Co-branded Assets:

Today most vendors have a partner portal which they use for communicating with the partners about programs and about the progress that the vendor is making with the business. But as a part of the process they also distribute co-branded assets.

Marketing Communications Support:
Robust PRM technologies provide a company with a partner portal environment and tools to manage its channel marketing documents, communications and other marketing assets within one dashboard.

Increase Returns From Partner Incentives:
If you are selling to the channel, you probably offer partner rebates that are given to the partner company, and its possible offer some sort of rewards that go to the sales reps or technical reps or marketing individuals from the partner organization for carrying out certain activities.